Resources Repository
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Online LearningVideo, Teaching Resource 2010TED Talk. The Art of Choosing
In this talk, Sheena Iyengar challenges three key assumptions of the standard economic model of …
In this talk, Sheena Iyengar challenges three key assumptions of the standard economic model of choice: 1) that it is always in the individual’s best interests to choose for themselves, 2) that more choice are always better, and 3) that we should never say no to choice. In particular, she highlights differences in the way people view choice in the US and in other parts of the world. Iyengar argues that if we were to…
Decision Psychology | Education/Labor | Preferences/Values | Child/Nutrition | High School | College | Graduate | Doctoral | Professional | Critical Thinking/Analysis | Decision Making/Leadership -
BookPublication 2010Predictably Irrational: The Hidden Forces That Shape Our Decisions
This book explores the “hidden forces” that shape decisions as an argument against the common …
This book explores the “hidden forces” that shape decisions as an argument against the common assumption that people act in fundamentally rational ways. From drinking coffee to losing weight, people consistently overpay, underestimate, and procrastinate. Ariely shows that such misguided behaviors are systematic and predictable or “predictably irrational.”
Decision Psychology | Education/Labor | Business/Industry | Culture/Society | Economics/Finance | Health/Medicine | Science/Technology