Predictably Irrational: The Hidden Forces That Shape Our Decisions
2010
This book explores the “hidden forces” that shape decisions as an argument against the common assumption that people act in fundamentally rational ways. From drinking coffee to losing weight, people consistently overpay, underestimate, and procrastinate. Ariely shows that such misguided behaviors are systematic and predictable or “predictably irrational.”
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Source:
Ariely D. Predictably Irrational: The Hidden Forces That Shape Our Decisions, Revised and Expanded Edition. Harper Perennial 2010. https://www.harpercollins.com/9780061353246/predictably-irrational-revised-and-expanded-edition
Not open access.