TED Talk. The Art of Choosing
2010
In this talk, Sheena Iyengar challenges three key assumptions of the standard economic model of choice: 1) that it is always in the individual’s best interests to choose for themselves, 2) that more choice are always better, and 3) that we should never say no to choice. In particular, she highlights differences in the way people view choice in the US and in other parts of the world. Iyengar argues that if we were to accept the complex nature of choice and study it further, we might realize its full potential to make us happy.
Access the video. The Art of Choosing (~24 min)
TED is a nonprofit organization devoted to spreading ideas about a diverse range of topics—from science and technology to education to global issues—through short, powerful multimedia talks. Originally founded in 1984 as the “Technology, Entertainment and Design” conference, TED has grown into a global organization that hosts numerous conferences, presents more than 2,500 TED Talks on its website, offers a prestigious TED Prize for visionary thinkers, and provides an educational platform via its TED-Ed initiative for students and teachers.
Source:
Iyengar S. The Art of Choosing. Video. TEDGlobal 2010; Jul.
https://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing