Publication
2010
Predictably Irrational: The Hidden Forces That Shape Our Decisions
This book explores the “hidden forces” that shape decisions as an argument against the common …
This book explores the “hidden forces” that shape decisions as an argument against the common assumption that people act in fundamentally rational ways. From drinking coffee to losing weight, people consistently overpay, underestimate, and procrastinate. Ariely shows that such misguided behaviors are systematic and predictable or “predictably irrational.”
Education/Labor
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Decision Psychology
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Business/Industry
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Culture/Society
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Economics/Finance
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Health/Medicine
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Science/Technology