Signal and the Noise: Why So Many Predictions Fail--but Some Don't

This book explores decision-making through the lens of behavioral economics to explain why we make poor choices about things that matter, including food, financial investments, health, and education. Behavioral economist Richard Thaler and Harvard Law School professor Cass Sunstein offer insights on how biases that influence decisions in everyday life and public policy are developed through our thought pathways and settings. The authors suggest that understanding the sources of bias will “nudge” us toward making the…

This book offers practical guidance for making good choices about everyday matters such as where to live, when to look for a new job, which person should be hired, or what business strategy should be pursued. The authors explain that few people are equipped with useful decision-making skills and offer a proven, straightforward, and flexible roadmap and procedural tools for making better and more impactful decisions and achieving goals in all aspects of life. The…

This book is an essential reference work on the science of decision-making and a key resource for students and scholars in a wide range of fields, including psychology, economics, law, medicine, and business. It addresses questions about how we think, what keeps up from thinking in certain ways, and how we can improve our thinking to make better decisions. This edition covers the origin and development of the field’s fundamental concepts and improves upon earlier editions…