Behavioural Economics: A Very Short Introduction
2017
This book provides a succinct but comprehensive introduction to behavioral economics. It describes the foundations and development of the field, its contributions to a new understanding about how the human mind is wired to make decisions, and why it has upended prevailing economic theories. Examples from everyday life are used to illustrate the roles played in decision-making by social influences, personality, mood, and emotions and to show how these influences may result in decisions that are hasty, risky, or contrary to a person’s best interests. Chapters also focus on the implications of behavioral economics for public policy.
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Behavioural Economics: A Very Short Introduction
Source:
Baddeley M. Behavioural Economics: A Very Short Introduction. Oxford University Press 2017. https://global.oup.com/academic/product/behavioural-economics-a-very-short-introduction-9780198754992?cc=us&lang=en&