Nudge: Improving Decisions about Health, Wealth, and Happiness

This book explains how recognizing and articulating fundamental values leads to the identification of decision opportunities and the creation of better alternatives in business, government, and personal contexts. This value-focused thinking approach offers a method for quantifying objectives through simple value models that can be used to collect information, improve communication, facilitate collective decision-making, and guide strategic thinking. The book provides examples of how value-focused thinking has been applied to managing a multibillion-dollar utility company,…

This book presents Bayes' rule to the general reader, providing a riveting account of an idea that has generated controversy in statistics and probability theory for over two hundred years. The rule is described in basic terms as a theorem using prior knowledge to enhance the probability of an event in conditions of uncertainty and scant information. The book explores Baye’s rule from its 18th century origins to the present, chronicling its emergence from 150…

This book presents original ideas from leading psychologists, neuroscientists, and philosophers who have radically expanded our understanding of human thought by developing the field of behavioral economics to inform a new science of decision-making. The book includes articles from these experts that cover a wide range of topics about human intuition and unconscious thinking, the applications and limitations of statistics in decisions, the scientific underpinnings of human nature, and other subjects relevant to decision-making, problem-solving,…