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How We Decide

2009

This book explores how neuroscience is helping people to produce better television shows, win more football games, and improve military intelligence. Since Plato, philosophers have described the decision-making process as either a rational one, based on logic and deliberation, or an emotional one, based on intuition. As scientists break open the mind’s black box with the latest tools of neuroscience, they are discovering that whenever we make a decision, the mind uses a blend of both reason and feeling. Drawing upon cutting-edge research, the author provides tools to help us think harder and smarter about how we think and how we make decisions. Many illustrations are drawn from a wide range of deciders, ranging from airline pilots and hedge fund investors to serial killers and poker players.

 

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